Advertising is the heartbeat of marketing. Without advertising, there would be no successful companies. Consumers wouldn’t have options or access to products because lets be honest, there would be no way for them to get to know about or of them. Advertising agencies in Kenya help small businesses sell their products by showcasing them through print, online mediums, TV, video, social media, etc. The following are some of the factors to consider when you’re hiring an advertising agency.
The portfolio is the SI unit of the advertising agency just as it is for an architecture company in Kenya. The agency you want to use for your company needs to have a showcase of its work. In the agency world, one is as good as their last deal. Therefore, when you’re hiring an agency for your company, look at some of the works produced by agency preferably within the past few months. If an agency’s portfolio is good, you can rest assured that it will live up to your expectations.
Adverting is a talent business. The company needs to have talented strategists, copywriters, designers, management, account managers, etc. The best way to vet them for talent is to see how they pitch. Do they have good ideas? Do they have good creative directors? Always ensure that the agency you picked has the best people. It means a lot.
Range of marketing services
You also need to know what each advertising agency specializes in. Some agencies focus only on online marketing. Others are full service marketing solutions companies. Whatever you do, always ensure that the company you’re using has the right talent. In my experience, startups need partners. For established companies, it might be safer to go to specific focus agencies as these can deliver better results.